McDonald's launches new global packaging featuring QR codes McDonald's unveiled new packaging designs on all carry-out bags and fountain beverage cups with QR codes. The company said this initiative is the latest step in its ongoing commitment to provide consumers with information to help them make informed choices. A blend of text, illustrations and a QR code will deliver interesting facts about the brand and make nutrition information easily accessible from mobile devices. The launch begins this week in the U.S. and will continue rolling out worldwide through 2013, with the text being translated into 18 different languages.
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