TripAdvisor deal attractive for Marriott, says UBS UBS said the TripAdvisor (TRIP) deal is attractive for Marriott (MAR) since its adds a new customer acquisition outlet with a flexible partner. The firm also noted fear of further consolidation in the OTA space and the likelihood Marriott is at the low end of the commission scale. UBS reiterated its Neutral rating and $83 price target on Marriott shares.
Marriott, TripAdvisor announce Instant Booking partnership Marriott International (MAR) and TripAdvisor (TRIP) announced they are expanding their partnership and will add Marriott's global hotel portfolio to the TripAdvisor Instant Booking platform. Starting later this summer, travelers shopping for hotel rooms on TripAdvisor will be able to make a booking at any of Marriott's more than 4,200 hotels around the world without leaving the TripAdvisor site experience. The agreement also signifies a strategic partnership between Marriott and TripAdvisor to introduce new customers to Marriott's broad portfolio of 19 brands. TripAdvisor first launched its Instant Booking platform to U.S. consumers in June 2014, with a gradual roll out to other international markets expected over time. The platform provides a more efficient hotel booking experience for travelers.