Macerich and HGTV partner for in-mall experience for the holidays Macerich is collaborating with home and lifestyle brand HGTV to create Santa HQ – an interactive holiday experience at 10 malls across the country through digital and social media. Santa HQ was conceived in collaboration with and produced by New York-based Pop2Life, an experiential marketing agency. The new HGTV-branded Santa HQ will arrive this holiday season at 10 Macerich properties.
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