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June 26, 2014
06:09 EDTMACMacerich and HGTV partner for in-mall experience for the holidays
Macerich is collaborating with home and lifestyle brand HGTV to create Santa HQ an interactive holiday experience at 10 malls across the country through digital and social media. Santa HQ was conceived in collaboration with and produced by New York-based Pop2Life, an experiential marketing agency. The new HGTV-branded Santa HQ will arrive this holiday season at 10 Macerich properties.
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