Macerich and HGTV partner for in-mall experience for the holidays Macerich is collaborating with home and lifestyle brand HGTV to create Santa HQ – an interactive holiday experience at 10 malls across the country through digital and social media. Santa HQ was conceived in collaboration with and produced by New York-based Pop2Life, an experiential marketing agency. The new HGTV-branded Santa HQ will arrive this holiday season at 10 Macerich properties.
Simon Property looking to force transaction with Macerich, says Wells Fargo Wells Fargo believes Simon Property Group (SPG) disclosed its 3.6% stake in Macerich (MAC) and requested a waiver from Macerich's 5% ownership limit since it is likely looking to force a transaction. However, Wells does not believe Macerich management is interested in a sale at this time and that this may remain an ongoing conversation "well into" 2015. The firm has an Outperform rating on Simon.