Macerich and HGTV partner for in-mall experience for the holidays Macerich is collaborating with home and lifestyle brand HGTV to create Santa HQ – an interactive holiday experience at 10 malls across the country through digital and social media. Santa HQ was conceived in collaboration with and produced by New York-based Pop2Life, an experiential marketing agency. The new HGTV-branded Santa HQ will arrive this holiday season at 10 Macerich properties.
Macerich price target raised to $95 from $81.50 at Cowen Cowen raised its price target on Macerich to $95 from $81.50, citing its earnings model and macro trends that suggest cap rates and financing costs are heading lower despite an improving domestic outlook. Cowen reiterated its Outperform rating on Macerich shares.