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News Breaks
May 13, 2014
06:33 EDTVZ, PUBGY, MA, MDLZMajor advertisers shifting TV ad dollars to web video, WSJ reports
Major advertisers including MasterCard (MA), Verizon Wireless (VZ) and Mondelez (MDLZ) have moved some of the money they previously spent on TV over to online outlets in the past year, the Wall Street Journal reports. Publicis (PUBGY)-owned Starcom MediaVest says it shifted over $500M out of TV over the last year, 75% of which went to online outlets. Reference Link
News For MA;VZ;MDLZ;PUBGY From The Last 14 Days
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November 24, 2015
05:37 EDTPUBGYPublicis acquires Glickman Shamir Samsonov
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November 19, 2015
08:09 EDTMAStonegate Bank, MasterCard enable U.S.-issued debit cards for use in Cuba
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November 18, 2015
11:33 EDTVZSprint announces launch of LTE Plus network
In celebration of the launch of its new LTE Plus network, Sprint (S) is introducing the biggest wireless offer in U.S. history - 50% off the price of most Verizon (VZ), AT&T (T) and T-Mobile (TMUS) rate plans, the company says. New customers can sign up for this offer nationwide Nov. 20 through Jan. 7, 2016. LTE Plus, available today in 77 major markets, takes advantage of Sprint's rich triband spectrum portfolio, and it uses some of the world's most advanced technologies in wireless, such as carrier aggregation and antenna beamforming. Customers who switch get 50 percent off most current rate plan prices from their current carrier. AT&T, T-Mobile and Verizon customers switching to Sprint also can take advantage of iPhone Forever, where they are eligible to upgrade every time a new iPhone launches. Customers must port one line, and can add up to 9 additional lines on the account. Customers must choose from the 50 percent off rate plans available from their current carrier. Cricket and MetroPCS customers also can switch and save 50 percent off their parent company's postpaid rates. 50 percent off pricing remains valid until Jan. 8, 2018, for activations between Nov. 20, 2015, and Jan. 7, 2016.
11:00 EDTMATarget sees industry's move to EMV restoring confidence to U.S. payment system
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November 16, 2015
17:23 EDTMDLZPershing Square took 43.37M share Mondelez stake
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06:35 EDTMAMasterCard eyes double-digit growth in China, Reuters reports
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