Goldman says to buy Macy's and sell Kohl's Goldman continues to recommend Buy rated Macy's and expects it to beat on the top and bottom line and reiterate fiscal year guidance and views it as one of the cheapest names under coverage. The analyst reiterated its Sell rating on Kohl;s given premium valuation, execution risk, margin pressures and increased competitive threats.
Macy's sales soft through mid-December, says Cleveland Research Cleveland Research said Macy's sales are tracking in the range of +1% to +2% through mid-December, vs. consensus of +2.2%. The firm said soft customer traffic trends remain the primary headwind for the quarter. Shares are Buy rated.