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News Breaks | | | | February 28, 2013 | | 06:08 EDT |  | GRPN, LNKD, ZNGA, FB | LinkedIn takes its place in social media, WSJ reports
LinkedIn (LNKD) is no longer the ugly duckling of social media. While investors puzzled over its hybrid consumer-and-enterprise business model and its focus on the less-flashy world of professional connections, those are factors that has kept the company in Wall Street's good graces, reports the Wall Street Journal. Now LinkedIn is trying to give corporate customers—which generate more than half its $972M in annual revenue through its "talent solutions" business—more reason to pay. It is testing corporate ads that serve content such as articles or status updates to LinkedIn's users. Reference Link | |
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