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March 3, 2014
06:57 EDTLAS, SOHULentuo International enters partnership with Sohu Auto
Lentuo International (LAS) announced that it has signed an agreement with Sohu Auto, a business unit of Sohu.com (SOHU), to create a fully integrated online-to-offline platform for pre-owned cars in China. Sohu Auto will act as online marketing partner for this platform. The platform will expand Lentuo's ability to reach a larger group of car buyers and allow it to meet the demand from younger Chinese who increasingly shop for cars on the internet. Under the terms of the agreement, Lentuo will act as the exclusive after-sales service provider for pre-owned cars certified by Sohu as long as Lentuo meets Sohu's standards. On the physical side of the platform, Lentuo announced on February 18 that it will convert an existing new car showroom in South Beijing into an integrated pre-owned flagship store for mid-to-high end cars. The online side of the platform will leverage Sohu Auto's technological knowledge and IT resources to enhance the O2O platform and build big data analytical tools. The two parties plan to expand the platform to the rest of the country in the future.
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