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News Breaks
August 5, 2014
13:36 EDTLAMRLamar Advertising acquires Marco Outdoor Advertising
Lamar Advertising announced that it has acquired the assets of Marco Outdoor Advertising, enhancing Lamar's position in New Orleans and the surrounding market. The all-cash acquisition adds more than 150 bulletin faces, including six digital displays. Marco's inventory is concentrated in New Orleans, particularly along the Pontchartrain Expressway and other major routes into the city, with additional coverage in the bedroom communities on the Northshore of Lake Pontchartrain. Financial terms were not disclosed.
News For LAMR From The Last 14 Days
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January 22, 2015
14:11 EDTLAMRLamar Advertising announces partnership with Blue Bite
Lamar Advertising announces a new partnership with Blue Bite, which will give advertisers the ability to create measurable mobile campaigns through the use of outdoor media. The partnership will include the integration of Blue Bite's mTAG platform on Lamar's street level media. First being deployed to 440 transit locations throughout the Buffalo, NY area, both companies are working to expand the network footprint to a potential 25,000 mobile touchpoints across the U.S. and Canada.

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