Kellogg acquires Mass Food Group for $50M Kellogg announced it has acquired Egypt's cereal company, Mass Food Group. Mass Food Group is a family-owned business headquartered in Cairo. As the first company to introduce breakfast cereal to Egyptian consumers, Mass Food Group has grown into an $18M business with 600 employees in less than 20 years. Kellogg Company has agreed to pay approximately $50M for Mass Food Group. Kellogg Company is financing the transaction with international cash on hand. Due to the size of Mass Food Group's annual sales, the transaction is not expected to have a material impact on Kellogg company's annual operating profit and net earnings in 2015.