'Healthier' macaroni and cheese brands challenges Kraft, Reuters says Kraft Macaroni and Cheese's market share is being challenged by smaller macaroni and cheese brands made with more natural ingredients, reported Reuters. Reference Link
Kraft Foods to remove synthetic colors and artificial preservative in US in 2016 Kraft Macaroni & Cheese announced that starting in January 2016, Original Kraft Macaroni & Cheese in the U.S. will no longer be made with artificial preservatives or synthetic colors. Kraft Dinner in Canada will remove synthetic colors by the end of next year in Kraft Dinner Original. Kraft will replace the synthetic colors with those derived from natural sources like paprika, annatto and turmeric.