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July 21, 2014
13:59 EDTKOCoca-Cola technical notes ahead of earnings
The shares have performed inline with broader averages over the last three months, with a sharper move higher from June 16th forward providing the bulk of gains. The relative calm in share price conceals something more important technically which is readily apparent when looking at a very long term chart. The shares at a price of $42.40 are very close to the all time intraday high at $44.47 that took place nearly 16 years ago to date. On positive news and guidance, there is a prospect that the old lifetime high could be exceeded which would put the shares on to a new bullish path. A move above $45 and to a typical options strike price at $47.50 thereafter would be possible. Breakouts that have come after such a long period of advance and consolidation tend to have legs. Equally possible however on a weak report is that this life high area could become a failed breakout. Next supports below as potential downside objectives would be at $41.33, $40.15, and then at $38.40. A move to the latter level would completely and bearishly fill the bullish gap in price from mid-April of this year.
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