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July 21, 2014
13:59 EDTKOCoca-Cola technical notes ahead of earnings
The shares have performed inline with broader averages over the last three months, with a sharper move higher from June 16th forward providing the bulk of gains. The relative calm in share price conceals something more important technically which is readily apparent when looking at a very long term chart. The shares at a price of $42.40 are very close to the all time intraday high at $44.47 that took place nearly 16 years ago to date. On positive news and guidance, there is a prospect that the old lifetime high could be exceeded which would put the shares on to a new bullish path. A move above $45 and to a typical options strike price at $47.50 thereafter would be possible. Breakouts that have come after such a long period of advance and consolidation tend to have legs. Equally possible however on a weak report is that this life high area could become a failed breakout. Next supports below as potential downside objectives would be at $41.33, $40.15, and then at $38.40. A move to the latter level would completely and bearishly fill the bullish gap in price from mid-April of this year.
News For KO From The Last 14 Days
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March 31, 2015
10:31 EDTKOCoca-Cola opens two new production lines in Indonesian market
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March 26, 2015
14:08 EDTKOPepsi regains number two spot from Diet Coke in cola wars, AP says
Pepsi (PEP) regained the number two spot from Diet Coke (KO) in the cola wars. Diet Coke had knocked Pepsi off the number two spot back in 2010, AP reports. Reference Link
March 19, 2015
06:53 EDTKOCoca-Cola CEO to raise marketing budget, revamp distribution network, WSJ says
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March 18, 2015
10:31 EDTKOPepsiCo's valuation low vs. peers, says Credit Suisse
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09:36 EDTKOActive equity options trading on open
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March 17, 2015
16:00 EDTKOOptions Update; March 17, 2015
iPath S&P 500 VIX Short-Term Futures down 11c to 27.30. Option volume leaders: AAPL RIG MGM HTZ TWTR TSLA CY KO NFLX C according to Track Data.

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