J.C. Penney recommneded as a Long Trade Idea at JPMorgan JPMorgan recommends J.C. Penney as a long Trade Idea into the upcoming Fall analyst meeting given the increasing likelihood the company announces a restructuring that could include store closings and expense reductions. The firm was encouraged by Q2 top-line growth and said promotional cadence has returned to FY11 levels and believes Neutral rated shares are setting up for a year-end rally.
J.C. Penney to bring back 120-page catalog, WSJ reports J.C. Penney has decided to resurrect its catalog in the form of a 120-page book that will mark the first catalog the chain has sent out since 2010, The Wall Street Journal reports. The retailer, which quit the catalog amid a broader pullback caused by the recession and the rise of e-commerce, now believes the catalog can help drive web sales. Reference Link