J.C. Penney positive sales trends continue, says Cleveland Research Cleveland Research's checks indicate J.C. Penney's positive sales trends continued through mid-Q2 and are similar to Q1. Ecommerce sales appear strong and there is steady improvement in JCP Home and private label apparel is helping gain incremental share. The firm adds general feedback highlights optimistic 2H expectations. Shares are Neutral rated.
J.C. Penney to bring back 120-page catalog, WSJ reports J.C. Penney has decided to resurrect its catalog in the form of a 120-page book that will mark the first catalog the chain has sent out since 2010, The Wall Street Journal reports. The retailer, which quit the catalog amid a broader pullback caused by the recession and the rise of e-commerce, now believes the catalog can help drive web sales. Reference Link