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March 13, 2014
07:49 EDTJCPJ.C. Penney turnaround tested with home goods relaunch, Reuters says
J.C. Penney relaunched its home goods sections and says it brought back many of the brands that former CEO Ron Johnson had ditched, according to Reuters, citing comments from the company's senior vice president in charge of J.C. Penney's home goods business. Reference Link
News For JCP From The Last 14 Days
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January 21, 2015
12:12 EDTJCPBest Buy, home retailers seen getting biggest bump from Sears demise
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January 20, 2015
06:22 EDTJCPJ.C. Penney to bring back 120-page catalog, WSJ reports
J.C. Penney has decided to resurrect its catalog in the form of a 120-page book that will mark the first catalog the chain has sent out since 2010, The Wall Street Journal reports. The retailer, which quit the catalog amid a broader pullback caused by the recession and the rise of e-commerce, now believes the catalog can help drive web sales. Reference Link

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