J.C. Penney liquidity concerns 'largely off the table,' says Piper Jaffray Piper Jaffray believes J.C. Penney management largely addressed liquidity and cash burn concerns on the Q4 earnings call. Piper notes management indicated that they are on a trajectory towards positive free cash flow. The firm believes the retailer's positive sales trends are likely to continue into spring and it keeps an Overweight rating on the stock with an $11 price target.
J.C. Penney to bring back 120-page catalog, WSJ reports J.C. Penney has decided to resurrect its catalog in the form of a 120-page book that will mark the first catalog the chain has sent out since 2010, The Wall Street Journal reports. The retailer, which quit the catalog amid a broader pullback caused by the recession and the rise of e-commerce, now believes the catalog can help drive web sales. Reference Link