Maxim still sees J.C. Penney running out of cash in Q3 of 2015 Maxim calls J.C. Penney's 33 store closings "much ado about very little" and says it still expects the retailer to run out of cash in Q3 of 2015. Maxim believes the foregone sales from the closed stores will make it more difficult for J.C. Penney to lever fixed costs. The firm keeps a Hold rating on the stock.
J.C. Penney to bring back 120-page catalog, WSJ reports J.C. Penney has decided to resurrect its catalog in the form of a 120-page book that will mark the first catalog the chain has sent out since 2010, The Wall Street Journal reports. The retailer, which quit the catalog amid a broader pullback caused by the recession and the rise of e-commerce, now believes the catalog can help drive web sales. Reference Link