J.C. Penney downgraded to Neutral from Overweight at JPMorgan JPMorgan expects things at J.C. Penney to get worse before they get better and said the new pricing and promotional structure have left more questions than answers. Price target lowered to $20 from $30.
J.C. Penney to bring back 120-page catalog, WSJ reports J.C. Penney has decided to resurrect its catalog in the form of a 120-page book that will mark the first catalog the chain has sent out since 2010, The Wall Street Journal reports. The retailer, which quit the catalog amid a broader pullback caused by the recession and the rise of e-commerce, now believes the catalog can help drive web sales. Reference Link