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March 10, 2014
10:31 EDTIPGInterpublic Group invests in tech platform ADstruc
Interpublic Group announced that the company has made a strategic investment in tech platform ADstruc, which specializes in automating the process of planning and buying outdoor advertising. The holding company's IPG Media Lab initiated the relationship with ADstruc and has overseen its deployment to IPG's global Out-of-Home, OOH, specialist agency, Rapport. Terms of the minority investment by IPG in the venture-backed ADstruc were not disclosed.In addition to the IPG investment, Rapport U.S. has entered into a strategic agreement with ADstruc.The agreement includes the implementation of a new model that will shift the purchase of Rapport's OOH buys to a more automated system, in keeping with IPG Mediabrands' commitment to automate half of its media buys by 2016.
News For IPG From The Last 14 Days
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February 12, 2016
07:14 EDTIPGInterpublic Group raises quarterly dividend to 15c per share from 12c per share
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07:13 EDTIPGInterpublic Group authorizes new $300M stock repurchase program
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07:07 EDTIPGInterpublic Group reports Q4 adjusted EPS 66c, consensus 62c
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February 11, 2016
14:30 EDTIPGNotable companies reporting before tomorrow's open
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February 8, 2016
12:25 EDTIPGInterpublic Group upgraded to Buy from Hold at Pivotal Research

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