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Stock Market & Financial Investment News

News Breaks
March 10, 2014
10:31 EDTIPGInterpublic Group invests in tech platform ADstruc
Interpublic Group announced that the company has made a strategic investment in tech platform ADstruc, which specializes in automating the process of planning and buying outdoor advertising. The holding company's IPG Media Lab initiated the relationship with ADstruc and has overseen its deployment to IPG's global Out-of-Home, OOH, specialist agency, Rapport. Terms of the minority investment by IPG in the venture-backed ADstruc were not disclosed.In addition to the IPG investment, Rapport U.S. has entered into a strategic agreement with ADstruc.The agreement includes the implementation of a new model that will shift the purchase of Rapport's OOH buys to a more automated system, in keeping with IPG Mediabrands' commitment to automate half of its media buys by 2016.
News For IPG From The Last 14 Days
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November 19, 2014
13:46 EDTIPGInterpublic Group CEO focused on business despite activist input, WSJ says
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November 13, 2014
09:01 EDTIPGInterpublic Group, Millennial Media announce yearlong global partnership
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November 10, 2014
07:23 EDTIPGRBC Capital to hold a conference
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