Hershey launches Lancaster caramel brand in U.S. Hershey announced it is launching a new confectionery brand in the U.S. called Lancaster. The new brand will feature a line of caramel soft cremes that will roll out nationwide in January 2014. Earlier this year, Hershey launched the brand in China and will issue a wider distribution in that country in 2014. The introduction of the Lancaster brand is the first time the company has launched a new brand that is not a brand extension or acquisition in the past 30 years.
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