Starwood Hotels sees positive trends in North America in 2013 From the 2013 American Lodging Investment Summit in Los Angeles, Starwood Hotels & Resorts Worldwide announced that it opened 23 hotels in North America in 2012 and signed more new deals than in the previous two years, including 21 conversions. Looking ahead to 2013, Starwood anticipates its strongest year of openings in North America since before the global economic crisis with 28 scheduled openings. Conversions will continue to fuel growth with in-the-year conversions expected to result in additional new hotel openings this year. "There are a number of positive trends in the North American hospitality market and we expect more than one-third of Starwood's hotel openings around the world to be in the U.S. and Canada in 2013," said the company. "Our strong brands, global scale and presence, powerful systems and growing base of loyal customers continue to set Starwood apart from our competition. We are seeing increased interest among owners in initiating new hotels with Starwood especially around conversions."