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News Breaks
06:19 EDTHOT
theflyonthewall.com: Paulson Management reports 2.6M share Starwood Hotels stake
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News For HOT From The Last 14 Days
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February 8, 2010
07:12 EDTHOT
theflyonthewall.com: Starwood Hotels relocation to Connecticut hits roadblocks, WSJ reports

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February 5, 2010
09:00 EDTHOT
theflyonthewall.com: On The Fly: Analysts Upgrade Summary

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06:16 EDTHOT
theflyonthewall.com: Starwood Hotels upgraded to Neutral from Underperform at RW Baird

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February 4, 2010
12:10 EDTHOT
theflyonthewall.com: On The Fly: U.S. Mid-Day Market Wrap-Up

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10:06 EDTHOT
theflyonthewall.com: Starwood Hotels gains after better than expected results, upbeat comments
Starwood Hotels (HOT) reported Q4 EPS of 51c ex items, compared with analysts' consensus estimate of 22c and the company's guidance of 17c-21c. The hotel operator's EPS was ($1.03) including all items. The company's revenue was higher than expected. Starwood's worldwide REVPAR for same-store hotels sank 7.2% year-over-year. "We ended 2009 with the best REVPAR results we have seen since the third quarter of 2008, and our continued focus on costs allowed us to beat expectations again in the quarter," said Starwood CEO Frits van Paaschen. "Lodging demand continued to improve in the fourth quarter, with group and business transient posting positive bookings. After being buffeted by headwinds throughout 2009, our portfolio is set to begin a rebound in 2010 from a deep drop-off," the CEO added. In a note to investors published yesterday by theflyonthewall.com, a Wedbush analyst had predicted that Starwood's Q4 EPS would surpass the company's guidance. In early trading, Starwood gained $2.41, or 6.80%, to $37.83. A number of other lodging stocks rose slightly, with Marriott (MAR) adding 0.72% to $26.70 and Hyatt (H) rising 1.25% to $29.87. :theflyonthewall.com
09:46 EDTHOT
theflyonthewall.com: Starwood Hotels & Resorts exploring redevelopment plan for Times Square Sheraton
Starwood Hotels & Resorts Worldwide announced a redevelopment plan for the 665-room Sheraton Manhattan at Times Square in New York City. The company is exploring a variety of options to maximize the long-term value of this significant asset which occupies 395,000 square feet of real estate, covering a full city block, bounded by Broadway, Seventh Avenue and 51st and 52nd Street near Times Square. The redevelopment plans will include a hotel flying one of Starwood's brand flags, in possible combination with retail and office uses. Given the hotel's incomparable footprint, Starwood has received considerable interest from investors and developers to partner on the project and the company has assembled a project team to assist in evaluating a full range of options and partners over the coming months. :theflyonthewall.com
09:16 EDTHOT
theflyonthewall.com: Pre-market top 5 gainers
The following stocks were the top percentage gainers before the open on solid volume of at least 50,000 shares, trading at over $10. ANF 7.63%, MKSI 6.1%, M 4.6%, HOT 3.7%, GPS 3.25%. :theflyonthewall.com
09:09 EDTHOT
theflyonthewall.com: Starwood Hotels levels to watch, post-earnings
The stock is up over 3.8% in the pre-market following earnings reported earlier this morning. At the current pre-market price of $36.80, the stock is trading above both its 10-day and 50-day moving averages. This has put the stock back on the path of the prior bullish uptrend. Resistance levels to watch as potential upside objectives are at $37.24, $37.85, $39.07. Support is currently at $36.68, $36.12. :theflyonthewall.com
06:04 EDTHOT
theflyonthewall.com: Starwood Hotels reports Q4 EPS 51c vs. consensus of 22c

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February 3, 2010
16:45 EDTHOT
theflyonthewall.com: On The Fly: U.S. Market Wrap-Up for Wednesday 2/3
The futures were higher in early trading, but weakened prior to the open. The weakness caused the averages to open slightly lower. Almost immediately, however, the indices moved into positive territory. It looked as if the market would put together its first three day winning streak in several weeks. At 10:00 am, the ISM non-manufacturing report came out slightly below expectations, and that was enough to halt the upside momentum of the averages and push them lower. Once in negative territory, the market traded in a fairly narrow range for the remainder of the day…The Dow fell 26.30 to 10,270.55, the S&P lost 6.04 to 1,097.28, and the Nasdaq gained 0.85 to 2,190.91…Among the biggest gainers: Borders Group (BGP) surged 38.3% to $1.30 after noted investor William Ackman commented that the company was unlikely to go bankrupt. Home Diagnostics (HDIX) soared 87.3% to $11.45 after agreeing to be purchased by Nipro Corp. for $11.50 a share…The losers included: Exide Technologies (XIDE) which slumped 23.2% to $6.08 after Wal-Mart (WMT) decided to drop the company as its automotive battery supplier. Ryder System (R) dropped 7.8% to 34.45 after forecasting Q1 EPS that widely missed analysts’ estimates…CURRENCY: The dollar closed 0.68% higher on the yen at 90.98 and 0.51% lower on the euro at 0.7197…COMMODITIES: Crude oil closed down 0.26 to 76.97...Natural gas lost 0.05 to 5.41...Gold was lower by 5.60 to 1,112.40…ECONOMIC DATA: The ADP National Employment Report showed private sector employment decreased by 22,000 in January. January's ADP Report estimates non-farm private employment in the service-providing sector increased by 38,000. Employment in the goods-producing sector declined 60,000, while employment in the manufacturing sector dropped 25,000...January's ISM non-manufacturing index came in at 50.5, slightly below the consensus of 51.0...Challenger's count of layoff announcements jumped to 71,482 in January, well above December's 45,094...The MBA Purchase Index jumped 10.3% in the January 29 week. The EIA Petroleum Status Report came in as follows: Crude inventories 2.32M build vs. consensus of 400K build. Gasoline inventories 1.31M draw vs. consensus of 1.4M build. Distillates 948K draw vs. consensus of 1.15M draw. Tomorrow…Chain Store Sales, Monster Employment Index, Jobless Claims, Productivity and Costs, RBC Cash Index, Factory Orders, and EIA Natural Gas Report are due…Notable companies reporting Thursday before the opening bell include: Allergan (AGN), Avon (AVP), Chicago Mercantile Exchange (CME), Cigna (CI), Cincinnati Financial (CINF), Hospira (HSP), Kellogg (K), MasterCard (MA), Moody’s (MCO), Sara Lee (SLE), Snap-On (SNA), Spectra Energy (SE), and Starwood Hotels & Resorts (HOT). :theflyonthewall.com
15:29 EDTHOT
theflyonthewall.com: Companies reporting Before the Market Open on Thursday, February 4
Notable companies reporting before the opening bell include Allergan (AGN), Chicago Mercantile Exchange (CME), CIGNA (CI), Cincinnati Financial (CINF), Kellogg (K), Hospira (HSP), Moody's (MCO), Sara Lee (SLE), Snap-on (SNA), Spectra Energy (SE), and Starwood Hotels (HOT). :theflyonthewall.com
13:43 EDTHOT
theflyonthewall.com: Starwood, Marriott, and Host Hotels should beat guidance, says Wedbush
Wedbush believes that the Q4 EPS of Starwood (HOT), Marriott (MAR), and Host Hotels (HST) will surpass the high end of their guidance. The firm expects the companies to reiterate 2010 REVPar guidance. The firm believes the stocks are showing signs of fatigue, and it maintains an Outperform rating on Starwood, a Neutral rating on Marriott, and an Underperform rating on Host Hotels. :theflyonthewall.com
09:06 EDTHOT
theflyonthewall.com: Sheraton Hotels & Resorts launches multi-million dollar marketing campaign

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January 28, 2010
13:24 EDTHOT
theflyonthewall.com: Starwood Hotels volatility low into EPS and 2010 luxury outlook
Starwood Hotels is recently down 31c to $34.60. HOT is expected to report Q4 on February 4. Call option volume of 669 contracts compares to put volume of 1,120 contracts. February and March option implied volatility is at 41; May is at 43; below its 26-week average of 51, according to Track Data, suggesting decreasing price movement. :theflyonthewall.com

January 26, 2010
09:08 EDTHOT
theflyonthewall.com: Resorts have resorted to last resort, WSJ reports
Hotels are dropping the word “resort” from their names, in order to attract more business bookings, the Wall Street Journal reports. The word “resort” became a stigma in late 2008 as financial firms receiving bailout funds continued to go on retreats at fancy resorts. The pharmaceutical industry also revised its code of conduct in 2008 to dissuade holding conference at resorts. Reference Link :theflyonthewall.com
09:04 EDTHOT
theflyonthewall.com: Starwood Hotels expects to open 80-100 hotels in 2010
From the American Lodging Investment Summit (ALIS) in San Diego, Starwood Hotels & Resorts Worldwide, announces it expects to open another 80-100 high quality new-build and conversion hotels in 2010, coming off of the 83 opened and 77 new deals signed in 2009. Of these new hotels, roughly 70 percent will be outside of North America, with the majority in Asia Pacific. And Starwood’s upper upscale and luxury brands are leading the charge, representing more than 60% of the new openings. Among these hotels and resorts is expected to be its 1,000th property globally. :theflyonthewall.com