Harley-Davidson Street bikes a game-changer, says RW Baird Baird believes the entry-level Street bikes introduced by Harley-Davidson are a game changer as the company targets younger customers through new products and brand engagement. Shares are Outperform rated with a $82 price target.
Harley-Davidson management is too optimistic on a recovery, says Barclays Barclays analyst Felicia R. Hendrix believes Harley-Davidson's management is too optimistic near-term on a recovery. Hendrix said used bikes continues to outpace new sales, recent product launches have generated lower than expected "mindshare" among core customers. and competition is growing their presence. The analyst recommends stating on the sidelines until Harley-Davidson can demonstrate sustainable growth.