Halliburton: N.A. margins temporarily impacted by roll out of Frac of Future The company comments "Our North America margins are also temporarily being negatively impacted by the upfront roll out costs of our Frac of the Future initiative, by our commitment to our customers to remain active in the North America natural gas basins at lower margins, and by our decision to stack equipment during the fourth quarter. In 2013, we anticipate the North America rig count will improve from fourth quarter levels but will be down slightly compared to 2012."
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