News Breaks |
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| March 15, 2013 |
| 09:11 EDT |  | GOOG | Google change could drive ad rates much higher, says Wells Fargo
After Google integrated its ad and commerce units, Wells Fargo believes that Google is looking to integrate more offers and promotions into its ads, enabling advertisers to conduct commerce with consumers via the ads. The firm believes that cost per click rates can rise significantly if Google can execute on this opportunity, but it maintains a Market Perform rating on the shares. |
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