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Stock Market & Financial Investment News

News Breaks
March 15, 2013
09:11 EDTGOOGGoogle change could drive ad rates much higher, says Wells Fargo
After Google integrated its ad and commerce units, Wells Fargo believes that Google is looking to integrate more offers and promotions into its ads, enabling advertisers to conduct commerce with consumers via the ads. The firm believes that cost per click rates can rise significantly if Google can execute on this opportunity, but it maintains a Market Perform rating on the shares.
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