Keurig Green Mountain successfully increasing licensing base, says KeyBanc After meeting with coffee industry contacts, KeyBanc reports that Keurig Green Mountain is successfully converting non-licensed Keurig users to licensed users. However, the firm warns that most non-licensed sources believe that Keurig's Keurig 2.0 strategy will fail, partly because it does not offer a significant benefit to consumers. But the firm adds that the company has managed to convince at least one large retailer to become a licensed user, and it keeps a Buy rating on the stock.
News For GMCR From The Last 14 Days
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