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February 20, 2014
08:10 EDTGMCRGreen Mountain reaches multi-year agreement with Luigi Lavazza
Green Mountain Coffee Roasters and Luigi Lavazza announced that they have reached a multi-year agreement to bring the Lavazza to K-Cup packs for the Keurig hot brewing system. The companies plan to launch Lavazza coffees, Gran Aroma, Classico, Gran Selezione, Perfetto in K-Cup packs for Keurig brewers in the fall of FY14. The new Lavazza K-Cup packs will be available at Keurig.com and Lavazza.com as well as at participating specialty, grocery, and away-from-home retailers and operators, throughout the U.S. Lavazza K-Cup packs will be available in Canada in FY15.
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September 3, 2014
09:01 EDTGMCRKeurig Green Mountain, Coca-Cola expand agreement to Keurig hot brewing system
Keurig Green Mountain (GMCR) and The Coca Cola Company (KO) have expanded the companies’ innovative partnership to offer select beverages from the portfolio of The Coca Cola Company’s still brands in the Keurig hot brewing system in the United States and Canada. Honest Tea will be the first brand from The Coca Cola Company available in K-Cup® packs. In February 2014, the companies signed a 10-year agreement to collaborate on the development and introduction of The Coca Cola Company's global brand portfolio for use in Keurig’s forthcoming Keurig Cold™ at-home beverage system, available in Keurig’s fiscal year 2015. As part of that agreement Coca-Cola acquired a 10% minority equity position in Keurig and subsequently announced its intention to increase its stake up to 16%.

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