Green Mountain down 9% after report of decline in K-Cup share Shares of Green Mountain Coffee Roasters (GMCR) are lower in afternoon trading following reports that the market share of the company's K-Cup unit dropped 0.3% in the four weeks ending Nov. 27. Analysis by a Bloomberg analyst, who cited Symphony/IRI data, also showed that the average unit price for K-Cups fell 1% over the four week period. At last look, Green Mountain's stock was down $5.14, or 9.10%, to $51.35.
Keurig Green Mountain price target lowered to $95 from $117 at BofA/Merrill BofA/Merrill lowered Neutral rated Keurig Green Mountain's price target to $95 from $117 and lowered estimates to reflect 2016 spending and slower hot platform growth. The firm expects 2016 to be a significant investment year and lowered its hot brewer expectations due to a muted consumer reception for second generation brewers.