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October 4, 2012
12:07 EDTEMMSEmmis Communications sells Emmis Interactive unit to Marketron
Emmis Communications announced the sale of its Emmis Interactive business unit to Marketron. The sale will allow Emmis to focus on the full commercialization of its FM Analog/HD Radio Smartphone application and Tagstation, the cloud-based engine that supplies data for the smartphone application and digital dashboards, the company said. Emmis said it will continue as a core Marketron customer and retain an economic interest in Marketron's success in expanding the products and services purchased. Terms of the sale were not disclosed.
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