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December 21, 2012
09:24 EDTMKTG, BCOV, ELOQ, BVEloqua has small chance of obtaining competing bid, says Pacific Crest
After Oracle agreed to buy software as a service marketing company Eloqua (ELOQ), Pacific Crest sees a 10% chance of a competing bid surfacing. The firm maintains an Outperform rating on Eloqua and sees Responsys (MKTG), Bazaarvoice (BV) and Brightcove (BCOV) as other viable takeover targets in the sector.
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