Equifax announces alliance with IHS Automotive Equifax announced the strengthening of their recent strategic alliance with IHS Automotive. This alliance creates a value proposition for the automotive market and allows both organizations the opportunity to bring insights that empower critical business decisions for automotive lenders, dealers and manufacturers. With the announcement of a formal alliance, Equifax is also releasing its first jointly developed product with IHS Automotive, Equifax Lost Sales Analysis. This solution captures auto loan application data and uses it to produce analysis of where lenders lost out on deals to their competitors. Lenders are also able to assess how missed opportunities are performing and whether the original offers could have been more competitive.