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News Breaks
January 29, 2014
07:29 EDTDMDDemand Media to eliminate premium display salesforce, focus on programmatic
Demand Media announced last night that its selling efforts will be focused exclusively on the company’s premium programmatic offering, which makes it easier for advertisers to customize placement, audience and budget parameters for each campaign. While this decision will result in the elimination of Demand Media’s premium display salesforce, the company will continue to work with a select group of strategic advertisers to service existing premium display campaigns, Demand said. Interim CEO Shawn Colo said, “Our audience is ideal for this type of advertising. They come to our sites when they are ready to take action, and this move will facilitate advertisers reaching them at precisely that moment. We see significant opportunity to enhance our consumer experience through increased investment in content and product innovation and are actively hiring across the organization to support this strategy.”
News For DMD From The Last 14 Days
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August 11, 2014
13:29 EDTDMDDemand Media new CEO hire brings two major advantages, says B. Riley
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09:02 EDTDMDDemand Media acquires Saatchi Online for $17M in cash and stock
Demand Media acquired Saatchi Online, Inc. which operates Saatchi Art, a leading online art gallery. Saatchi Art is driven by its global community of artists, similar to Demand Media’s Society6 marketplace. Saatchi Art is home to more than 45,000 artists selling their original work on the site. In the past six months, artwork has been sold to buyers in 77 countries on behalf of artists in 95 countries. The company was acquired for total consideration of approximately $17M comprised of a mix of cash and stock. In the near term, the company expects this acquisition to contribute revenue of $0.5M-$1M per quarter and reduce adjusted EBITDA by $1M-$1.5M per quarter.
09:02 EDTDMDDemand Media names Sean Moriarty as CEO
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August 7, 2014
16:46 EDTDMDDemand Media reports Q2 adjusted EPS (5c), consensus (14c)
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