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January 29, 2014
07:29 EDTDMDDemand Media to eliminate premium display salesforce, focus on programmatic
Demand Media announced last night that its selling efforts will be focused exclusively on the company’s premium programmatic offering, which makes it easier for advertisers to customize placement, audience and budget parameters for each campaign. While this decision will result in the elimination of Demand Media’s premium display salesforce, the company will continue to work with a select group of strategic advertisers to service existing premium display campaigns, Demand said. Interim CEO Shawn Colo said, “Our audience is ideal for this type of advertising. They come to our sites when they are ready to take action, and this move will facilitate advertisers reaching them at precisely that moment. We see significant opportunity to enhance our consumer experience through increased investment in content and product innovation and are actively hiring across the organization to support this strategy.”
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