Demand Media acquires Saatchi Online for $17M in cash and stock Demand Media acquired Saatchi Online, Inc. which operates Saatchi Art, a leading online art gallery. Saatchi Art is driven by its global community of artists, similar to Demand Media’s Society6 marketplace. Saatchi Art is home to more than 45,000 artists selling their original work on the site. In the past six months, artwork has been sold to buyers in 77 countries on behalf of artists in 95 countries. The company was acquired for total consideration of approximately $17M comprised of a mix of cash and stock. In the near term, the company expects this acquisition to contribute revenue of $0.5M-$1M per quarter and reduce adjusted EBITDA by $1M-$1.5M per quarter.