Coach heads back to session lows after failed bounce, levels to watch Traders tried to get a rally going in the stock close to the session open, but that rally has now failed. Shares were last at $33.74, just off the low of the day at $33.66. Next support for the stock is at $31.98. Resistance is at $34.36. BofA/Merrill earlier downgraded the name to Underperform and cut its price target to $31.