Coach names Victor Luis as CCO, to become CEO in January 2014 Coach announced that following a multi-year succession process, Victor Luis has been appointed President and Chief Commercial Officer. Concurrently, he has joined the Board of Directors. He will become CEO in January 2014. Lew Frankfort will continue as Chairman and CEO during this interim period and will then become Executive Chairman. Victor Luis was appointed to his current position as President, Coach International Group in February 2012.