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News Breaks | | | | November 13, 2012 | | 06:05 EDT |  | TWC, CMCSA, DIS, VZ, CVC | Cable companies aim for multiple service customers over single play, WSJ reports
Comcast (CMCSA) says its pricing strategy makes it more valuable for the cable operator to pursue customers who will take multiple services than "single play" customers, reports the Wall Street Journal. The debate in the TV industry has been whether the rising cost of cable TV and growing online video options are prompting people to cut the cord of pay TV. A number of pay-TV executives say that cord-cutting is still a small trend that has largely stemmed from weak economic conditions. But one little-discussed factor is cable operators' pricing policies, which can prompt people to keep TV even if they don't want it.Reference Link | |
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