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January 22, 2013
16:56 EDTCHH, BXGChoice Hotels and Bluegreen announces strategic alliance
Choice Hotels International (CHH) announced that it will add 21 Bluegreen Vacation Club Resorts to its upscale Ascend Hotel Collection as part of a multi-faceted strategic marketing alliance with Bluegreen Vacations and Bluegreen Resorts Management, subsidiaries of Bluegreen (BXG). The new alliance with Bluegreen marks the first time Choice Hotels has entered into such a relationship with a timeshare company.
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