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News Breaks
December 19, 2011
09:02 EDTCCUR
theflyonthewall.com: Concurrent awarded U.S. Patent for insertion of advertising
Concurrent was issued a patent for its development of technology that presents advertisements while consumers fast forward and rewind network DVR, time-shifted TV, and video-on-demand programming. This technology provides a way for operators to protect advertising revenue without restricting consumers' control of video content. For applications, such as network DVR, trick mode advertising is a valuable tool that can help ensure the linear ad programming is preserved even when consumers have interactive playback control over TV content. :theflyonthewall.com



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