CBS Outdoor to rebrand as Outfront Media CBS Outdoor Americas has announced it will rebrand as Outfront Media Inc., marking another important step in the company's transformation. The Outfront identity represents a new era for the Company and for its position within the growing out-of-home advertising sector. The brand also symbolizes the company's unique portfolio of billboards and displays in the most desired locations, including landmark positions in high-traffic areas, retail districts, transit hubs and iconic destinations. Today's introduction of Outfront Media kicks off a process that will include rebranding more than 100,000 displays. On November 20, the company will be reintroduced online and on the New York Stock Exchange under the ticker symbol "OUT". In addition to a new brand, the company is introducing new products and services aimed at enhancing its customers' advertising campaigns.