CBS Outdoor CEO seeks to move more ad dollars to outdoor, Reuters says CBS Outdoor Americas CEO Jeremy Male sees an opportunity for his newly public company to move more advertising spend toward outdoor media, noting that the top 50 advertisers only spend 2% of revenue on outdoor, reported Reuters, citing an interview with Male. The CEO also noted that outdoor media represents less than 5% share of advertising dollars in the U.S., while in rest of the world that share is 8%. Reference Link
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