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Stock Market & Financial Investment News

News Breaks
March 28, 2014
07:28 EDTCBSOCBS Outdoor CEO seeks to move more ad dollars to outdoor, Reuters says
CBS Outdoor Americas CEO Jeremy Male sees an opportunity for his newly public company to move more advertising spend toward outdoor media, noting that the top 50 advertisers only spend 2% of revenue on outdoor, reported Reuters, citing an interview with Male. The CEO also noted that outdoor media represents less than 5% share of advertising dollars in the U.S., while in rest of the world that share is 8%. Reference Link
News For CBSO From The Last 14 Days
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October 20, 2014
12:34 EDTCBSOCBS Outdoor upgraded to Outperform at Barrington
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12:17 EDTCBSOCBS Outdoor upgraded to Outperform from Market Perform at Barrington
11:02 EDTCBSOCBS Outdoor to rebrand as Outfront Media
CBS Outdoor Americas has announced it will rebrand as Outfront Media Inc., marking another important step in the company's transformation. The Outfront identity represents a new era for the Company and for its position within the growing out-of-home advertising sector. The brand also symbolizes the company's unique portfolio of billboards and displays in the most desired locations, including landmark positions in high-traffic areas, retail districts, transit hubs and iconic destinations. Today's introduction of Outfront Media kicks off a process that will include rebranding more than 100,000 displays. On November 20, the company will be reintroduced online and on the New York Stock Exchange under the ticker symbol "OUT". In addition to a new brand, the company is introducing new products and services aimed at enhancing its customers' advertising campaigns.
October 9, 2014
09:26 EDTCBSOCBS Outdoor reinstated with a Neutral at Goldman
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