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November 30, 2012
06:17 EDTCBS, DIS, CMCSA, NWSA, VIAB, GOOG, NFLX, TWC, CVCCBS braces for a digital battle, WSJ reports
CBS Corp. (CBS) may still be the most-watched network in prime time, but its average overall audience of 11.5M in that time period is down 10% in the fall season so far, compared with the same time the year before, according to Nielsen. Its audience among 18-to-49-year-olds, the demographic most prized by advertisers, has slid 20%. While other big media companies have turned to cable channels, with their dual subscription-advertising revenue streams, CBS occupies only a tiny presence in cable through Showtime. But that may now have to change, reports the Wall Street Journal. Reference Link
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