Bon-Ton Stores has a new bullish pattern in play, levels to watch On the weekly chart there is a new active bullish price pattern, a bullish pennant, that became active when price rose above $13.25. This pattern is large, with potential on the upside to the $20 area over time. The pattern will become inactive on a move below $13 and voided on a move below $10.50. Next resistance is at $13.85.
Bon-Ton Stores price target lowered to $2 from $4 at Imperial Capital Imperial Capital analyst Mary Ross Gilbert cut her price target in half for Bon-Ton Stores to $2 citing the company's "disappointing" Q2 results and lowered FY15 outlook. She keeps an Underperform rating on the stock.