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June 13, 2014
06:29 EDTBASFYBASF looking to expand in data services for farmers, WSJ reports
BASF senior executives say the chemical company is considering forging alliances with technology companies to strengthen its push into data services for farmers, the Wall Street Journal reports. Nevin McDougall, BASF's SVP of North America crop protection, says "The modern farming operation as a whole has grown in complexity. Our objective is to provide a service to growers to help them understand what all this data means." Reference Link
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