Activision Blizzard shares still undervalued, says Argus Argus expects Activision Blizzard to retain its competitive advantage in a wide variety of games over the next year. The firm maintains an $18 price target and Buy rating on the shares.
December NPD video game software sales dropped 2%, says Piper Jaffray Piper Jaffray notes December NPD video game software sales fell 2% year-over-year, with the full quarter down 6% and 2014 down 13%. Piper attributes the declines to legacy weakness and a portion of sales shifting to full-game downloads. The firm expects software growth in 2015 and maintains Overweight ratings on Activision Blizzard (ATVI), Electronic Arts (EA), GameStop (GME) and Take-Two (TTWO).