Atmel products inclusion in HP tablet encouraging, says Needham After Atmel (ATML) acknowledged that HP's (HPQ) new Omni 10 tablet features both its touch controller and its XSense product, Needham thinks this news should accelerate XSense adoption. The firm expects XSense to be incorporated into a significant number of devices over the next one to two quarters, and it keeps a $10 price target and Buy rating on the shares.
Atmel XSense designed into HP Omni 10.1, says FBR Capital FBR Capital says Atmel's (ATML) XSense has secured the touch sensor in the HP (HP) Omni 10.1. The firm views the development as meaningful since it shows HP tested and validated Atmel's metal mesh technology. Further, Atmel has secured the touch controller in Sony's (SNE) PS4 game paddles, which FBR believes could provide $15M annually. The firm reiterates an Outperform rating on Atmel.