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News For NLSN;ARB From The Last 14 Days
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September 23, 2014
09:31 EDTNLSNSimulmedia and Nielsen announce development agreement
Simulmedia and Nielsen announced they have signed a development agreement to research "long tail" TV network measurement. This joint research will seek to capture the sizable audience activity that goes unmeasured today on niche cable networks. The agreement is the culmination of more than a year of joint research involving the Nielsen People Meter panel and Simulmedia's set-top box viewing data representing 50M viewers.

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