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Stock Market & Financial Investment News

News For ARB;SCOR;NLSN From The Last 14 Days
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January 28, 2015
16:57 EDTSCORcomScore initiated with an Outperform at Wedbush
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January 20, 2015
09:11 EDTSCORcomScore announces U.S. launch of Video Metrix Multi-Platform
comScore announced the U.S. launch of Video Metrix Multi-Platform, which will enable clients to sell, plan and buy digital video at the video media property and show level using TV-comparable metrics for both video content and advertising.
January 16, 2015
11:16 EDTNLSNCBS, Viacom climb following Stifel upgrades
Shares of CBS (CBS) and Viacom (VIA, VIAB) are climbing after research firm Stifel upgraded the stocks to Buy from Hold. CBS owns the CBS network and other entertainment properties. Viacom owns a number of cable networks, including MTV and Nickelodeon. WHAT'S NEW: CBS' NFL rights leave it well-positioned to charge cable companies and other TV providers high fees, Stifel analyst Benjamin Mogil wrote in a note to investors today. Meanwhile, the company's strong ratings and lower production costs reduce its risk, Mogil stated. CBS has more opportunities when it comes to selling its content to Internet TV networks such as Netflix (NFLX), Mogil believes. The analyst set a $65 price target on the shares. Meanwhile, Mogil believes that Viacom should benefit from the adoption of ratings measurements other than Nielsen's (NLSN) tools. Viacom has complained that Nielsen's tools have underestimated its ratings by failing to adequately take into account new types of content consumption, the analyst noted. Viacom's recent expansion into new international markets should also improve its performance, Mogil stated. He set an $89 price target on the shares. ANOTHER TO WATCH: Mogil initiated coverage of Twenty-First Century Fox (FOXA) with a $41 price target and Buy rating, saying that the company is well-positioned to benefit from its wide range of sports programming. He set a $41 price target on the shares. PRICE ACTION: In late morning trading, CBS advanced 2.75% to $55, Viacom gained 2.5% to $68, and Twenty-First Century Fox rose 0.4% to $34.72.

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