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News Breaks
December 19, 2012
11:36 EDTARB, NLSN, SCORArbitron/Nielsen deal raises concern from some customers, MediaDailyNews says
The reaction from Nielsen (NLSN) customers to the company's proposed acquisition of rival Arbitron (ARB) was largely muted, though some expressed concern, including a managing partner of GroupM, the world's largest media buyer, according to MediaDailyNews. Group M's Lyle Schwartz said he was especially concerned about the implications the proposed merger would have on projects like Arbitronís collaboration with comScore (SCOR), the report noted. Reference Link
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August 12, 2014
10:01 EDTSCORcomScore selected by thePlatform
comScore and thePlatform announced the integration of comScore's Digital Analytix into thePlatform's mpx video publishing system. This integration allows all clients of thePlatform access to an additional layer of dynamic video analytics and reporting within the mpx console. The integration ultimately provides publishers using thePlatform with the data they need to optimize their content creation and advertising strategies.
August 11, 2014
15:22 EDTSCOROppenheimer to hold a conference
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