Cumulus signs multi-year contract for Arbitron Diary Arbitron (ARB) and Cumulus Media (CMLS) have signed a multi-year agreement for Arbitron diary and Portable People Meter radio ratings services covering all 450 Cumulus stations in the 100 Cumulus radio markets currently surveyed by Arbitron. The agreement provides Cumulus stations in 44 diary markets access to the Arbitron radio ratings service for the first time in more than three years. It also renews ratings agreements in 17 PPM markets and 39 diary markets. Cumulus has also agreed to collaborate with Arbitron on cross-platform services that would quantify the total impact of the Cumulus radio brand.
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