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Stock Market & Financial Investment News

News Breaks
July 16, 2014
08:42 EDTAOLAOL's Adap.tv granted patent for system tying consumer sales to TV ads
Adap.tv, a division of AOL Platforms, announced it has secured a key patent that advances the development of data-driven video across digital and TV. The US Patent and Trademark Office has granted Adap.tv US Patent No. 8,768,770, which focuses on applying a principle, traditionally associated with digital, to television: conversion tracking.
News For AOL From The Last 14 Days
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July 29, 2015
06:30 EDTAOLAOL: There are more TV ads now than ever, WSJ reports
AOL (AOL), currently owned by Verizon (VZ), said that there are more advertisements on television than ever, making it increasingly difficult for marketers to break through in an already cluttered arena, the Wall Street Journal reports. AOL said that the reported rate of TV ad impression growth is misleading, though TV networks are managing to push in more ads into half hour and hour long shows, the report says. Reference Link

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