Akamai says MediaMath acquires ADS data cooperative solutions MediaMath and Akamai Technologies announced MediaMathís acquisition of Akamaiís Advertising Decision Solutions data cooperative which will augment MediaMathís industry-leading Data Management Platform. With todayís news, the companies have also signed a multi-year relationship whereby MediaMath will have exclusive rights to leverage Akamaiís pixel-free technology for use within digital advertising and marketing applications. As part of the agreement, MediaMath will acquire substantially all of the assets associated with Akamaiís ADS business, and will integrate the Akamai ADS team into its workforce. Financial terms of the transaction were not disclosed. LUMA Partners acted as exclusive financial advisor to Akamai.
Akamai should be bought on any weakness, says RW Baird Baird said investors should be opportunistic buyers on any weakness in Akamai, as the firm's conviction in the strength and drivers of the company's underlying trends were solidified following meetings with management. Baird reiterated its Outperform rating and $71 price target on Akamai shares.